What Those Colored Circles On Food Packaging Really Mean

As consumers grow increasingly aware of the food they consume, paying closer attention to labels and packaging has become commonplace. While some aspects of food packaging are relatively straightforward, certain elements remain puzzling. Among these, the vivid circles often found at the bottom of food packages had long eluded my curiosity—until recently.

Where They Come From: Packaging Origins Unveiled

According to Taste of Home, these vibrant circles, contrary to popular belief, serve a purpose unrelated to the contents inside the packaging. Referred to as “printer’s color blocks,” these colorful shapes—whether circular or square—are part of a technical process. Their role is strictly reserved for the printing teams, aiding them in their task of ensuring packaging precision.

Decoding the Printing Process: Insight from Experts

As noted by printing specialist Meg Schiraldi, “Technicians use these colorful circles to verify that the ink being applied is of the correct hue and standard.” Essentially, they compare these tones with packaging printed in different regions, maintaining uniformity across global markets. It’s as simple as that! The circles help printers achieve both accurate color reproduction and uphold the integrity of brand identity.

Asia Pacific Food Industry Reports on This Further

Though consumers are becoming more mindful of the information presented on food packaging, it’s equally valuable to be aware of these lesser-known details. Now that you’re informed, the next time you glance at your favorite product’s packaging, you’ll understand why those small, colorful circles are there!